Marketing & Communications career path

The shape of what employers advertised at each level in this family. Real careers also move sideways, which adverts do not show.

BCoverage grade

Steps as employers advertise them

1
Entry
10 adverts, usually asking for about 0 years of experience
Pay is not shown for this step because only 0 adverts in United States dollars name a figure, below the minimum of eight.
2
Mid
79 adverts
Pay is not shown for this step because only 0 adverts in United States dollars name a figure, below the minimum of eight.

Skills these adverts ask for

Skills are extracted from advert text, so a skill an employer assumes and does not write down will not appear here.

Name	Mentions	Share
Marketing	47	52.8%
Digital Marketing	12	13.5%
Sales	10	11.2%
Strategy	9	10.1%
Recruitment	6	6.7%
Communications	6	6.7%
Communication	6	6.7%
HR	5	5.6%
Communication skills	5	5.6%
Stakeholder Management	5	5.6%

Qualification levels named

Too few adverts name a level.

Which levels are hardest to fill

A high score means the advertised role is drawing few qualified applicants on this platform. It does not prove a national skills shortage.

Level	Score	Band	Open adverts	Qualified people per advert	Middle days open
Mid	76	Very hard to fill	79	0	9
Entry	75	Very hard to fill	10	0	6

Occupations in this family

Code	Occupation	Skill level
2431	Advertising and marketing professionals	4
2432	Public relations professionals	4

Read thisA path here is the shape of what employers advertised at each level. Real careers move sideways and across families in ways adverts do not show.

As at 5 Oct 2026, 18:37. Method version 2026.07.1.